Will Wright’s New Project
After creating The Sims, SimCity, and Spore – some of the most successful and best-selling PC games of all time, you would think 49-year-old Will Wright would be sitting back and taking it easy. Not so fast. The Atlanta native, who has become something of a legacy in the PC game world, has a new project up his sleeves. According to an interview with the LA Times, he wants to “build things that people would want to play with.” So what is Wright’s latest project? Well, he wouldn’t say, but he did drop a few hints that are sure to get wheels spinning in the tech world and maybe even the toy world?
First of all, the new project is a toy, though Wright says calling it a toy exactly makes it too specific. “All of our projects have crossover elements,” he tells the LA Times. In February, Wright will deliver a speech entitled “The Evolution of Entertainment: A Toy’s Place” at Engage! in New York City. He will also be bringing his new concept along. According to the Times, Engage! is a “conference on the convergence of toys, the Internet, virtual worlds, games and social media.”
Not surprisingly, the new concept involves games – something Wright knows a little bit about. His games (The Sims, Sim City, and Spore) have generated over $1 billion for his previous employer, Electronic Arts. In the spring of 2009, Wright broke away from EA and started his own company, Stupid Fun Club, of which EA is a principal shareholder.
Wright also says the project will have robotic components, something Wright has been fascinated with since childhood. It will also have online components. This is not unusual for today’s world as many popular toys also have virtual worlds where kids (and grown-ups) can play.
Wright let a few more hints slip – you can read mor here: Will Wright, creator of The Sims, talks toys | Technology | Los Angeles Times - but the hints were elusive and it’s really hard to narrow his new project down. Even so, with a creative genius like Wright behind the wheel, the new project will most likely be just as popular as his past ones, and probably just as anticipated!
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